Buyer guides
Practical answers for cafés, roasters, and importers buying Japanese tea at wholesale — MOQ, grades, cultivars, Incoterms, and import documents.
The pillar guide — MOQ, grades, cultivars, pricing, Incoterms, and lead times for buyers sourcing wholesale matcha direct from 14+ verified Japanese producers.
Read the guide →A step-by-step guide to sourcing wholesale matcha for a café: budget, grade, samples, and your first order, direct from Japan.
Read →Why wholesale matcha minimum orders sit around 1kg, how sampling works before that commitment, and how to plan quantity around freshness.
Read →Culinary, usucha, and koicha matcha grades compared: how they differ in processing, and which to pick for a latte programme or a tea service.
Read →How single-cultivar matcha like Samidori differs from a blended lot, and which fits a signature drink versus a high-volume café menu.
Read →What FOB and EXW actually mean for a tea import, who's responsible for what at each stage, and which term is the safer default for a first-time importer.
Read →The commercial invoice, packing list, certificate of origin, phytosanitary and organic paperwork needed to import Japanese tea into the EU or US.
Read →Tell us what you need once — no spreadsheets, no back-and-forth. We'll reply with a quote or samples.
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